Renowned American art, design and digital media institution, the Savannah College of Arts and Design (SCAD), will open its first Asian branch campus in Hong Kong, which is welcomed by the Hong Kong Special Administrative Region (HKSAR) government in the hope of boosting local creative industry.
SCAD has been granted the right to use the former North Kowloon Magistracy building in Sham Shui Po for its Hong Kong branch campus. The campus was expected to open in 2011. It will be the first one in Asia and the second overseas branch of SCAD after Lacoste, France.
SCAD plans to provide 1,500 student places at tertiary level for studies on digital media, including animation, advertising design, photography, graphic design, illustration, interactive design and game development, motion media design, and visual effects.
Rita Lau, Secretary for Commerce and Economic Development of HKSAR government, welcomed the formation of a Hong Kong branch campus, saying it will bring new impetus for the local creative sector and offer excellent education opportunities for youngsters wanting to join the industry.
Lau said local demand for creative talent will increase following the local government's promotion of local creative industries, and the SCAD school will provide support in this respect. The school will also attract students from other places in the region and reinforce Hong Kong's international status.